Privacy Policy - RAFI ANIMAL FOOD

Privacy Policy

Effective Date: 2024-12-20

1. Introduction

This Privacy Policy describes how JAH TRADE LTD, trading as Rafi Animal Food ("we," "us," or "our"), collects, uses, and shares personal information when you use our website [website address] (the "Site").

We are committed to protecting your privacy and ensuring the security of your personal information. Please read this Privacy Policy carefully to understand our practices regarding your personal information.

2. Company Information

Company Name: JAH TRADE LTD
Trading Name: Rafi Animal Food
Company Number: 11468482
Registered Address: Unit 1 Mill Rythe Lane, Hayling Island, England, PO11 0QG

3. Information We Collect

We collect personal information that you provide to us directly, such as when you create an account, place an order, subscribe to our newsletter, or contact customer support. This information may include:

Contact information: Your name, email address, phone number, billing and shipping address.
Account information: Your username, password, order history, and preferences.
Payment information: Your payment card details, billing address, and other information necessary to process your payment.
Other information: Any other information you choose to provide to us, such as product reviews, feedback, or survey responses.

We also automatically collect certain information about your device and how you use the Site, such as:

Device information: Your IP address, browser type, operating system, device identifiers, and mobile network information.
Usage information: Your browsing activity on the Site, including the pages you visit, the links you click, and the searches you conduct.
Location information: Your approximate location, derived from your IP address.

4. How We Use Your Information

We use your personal information for the following purposes:

To provide and improve the Site: To operate, maintain, and improve the Site and our services.
To fulfill your orders: To process and ship your orders, and to provide customer support.
To communicate with you: To send you order confirmations, shipping updates, and other transactional emails. To respond to your inquiries and provide customer support. To send you marketing communications, if you have opted in to receive them.
To³ personalize your experience: To recommend products and services that may be of interest to you.
To protect our interests: To detect and prevent fraud and other illegal activities. To enforce our Terms of Service.
To comply with legal obligations: To comply with applicable laws and regulations.

5. Legal Basis for Processing

Our legal basis for collecting and using your personal information will depend on the specific information concerned and the context in which we collect it.

However, we will normally collect personal information from you only where:

We have your consent to do so;
Where we need the personal information to perform a contract with you (e.g., to deliver goods or services you have ordered); or
Where the processing is in our legitimate interests (e.g., to improve our services) and not overridden by your data protection interests or fundamental rights and freedoms.

6. Cookies and Similar Technologies

We use cookies and similar technologies to collect information about your browsing activity on the Site. Cookies are small text files that are stored on your device when you visit a website. They allow us to recognize your device and remember your preferences.

You can control cookies through your browser settings. However, if you disable cookies, some features of the Site may not be available.

For more information about how we use cookies, please see our Cookie Policy.

7. Google Analytics, Microsoft Clarity, and Google Pixel

We use the following third-party services to collect and analyze information about how users interact with the Site:

Google Analytics: This service helps us understand how users navigate the Site, what pages they visit, and how long they stay on each page. This information helps us improve the Site and make it more user-friendly. For more information about Google Analytics, please visit Google Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Microsoft Clarity: This service helps us understand user behavior on the Site by recording user sessions. This information helps us identify usability issues and improve the overall user experience. For more information about Microsoft Clarity, please visit Microsoft Clarity privacy policy. You can opt out of Microsoft Clarity tracking by following the instructions on their website Microsoft Clarity FAQ.
Facebook Pixel: We use Facebook Pixel to track conversions and measure the effectiveness of our advertising campaigns. This information helps us optimize our marketing efforts. For more information about Google Pixel, please visit Meta Privacy Policy.

8. Sharing Your Information

We may share your personal information with the following third parties:

Service providers: We share information with service providers who assist us with payment processing, shipping, customer support, email marketing, and other essential functions. These service providers are contractually obligated to protect your information and only use it for the purposes we specify.
Business partners: We may share information with business partners who offer products or services that may be of interest to you. We will only do this with your consent.
Legal authorities: We may disclose your information to legal authorities if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, or protect the personal safety of users of the Site or the public.

9. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

Encryption: We use encryption to protect your information during transmission and storage.
Access controls: We restrict access to your information to authorized personnel only.
Physical security: We store your information in secure facilities.

10. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

11. Your Rights

You have the following rights regarding your personal information:

Right of access: You have the right to request access to your personal information.
Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
Right to erasure: You have the right to request that we delete your personal information, under certain conditions.
Right to restriction of processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
Right to data portability: You have the right to request that we transfer your personal information to another organization, under certain conditions.
Right to object: You have the right to object to the processing of your personal information, under certain conditions.

To exercise any of these rights, please contact us using the contact details below.

12. International Data Transfers

Your personal information may be transferred to and processed in countries other than the United Kingdom. These countries may have data protection laws that are different from the laws of your country.

We will take steps to ensure that your personal information is protected to the same level as it would be in the United Kingdom.

13. Children's Privacy

The Site is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are under 16, please do not use the Site or provide any personal information to us.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on the Site and notify you as required by law.

15. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: contact@rafianimalfood.co.uk
Postal address: Unit 1 Mill Rythe Lane, Hayling Island, England, PO11 0QG

16. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of England and Wales.